I’ve been trying to define the core element of Donald Trump’s socio-political approach.

Many have just been saying “Trumpism” but I’d rather have it derive for one of the components of the approach.

Finally got it.


If you Google it persistence you get this:

noun: persistence

1. firm or obstinate continuance in a course of action in spite of difficulty or opposition.

This perfectly describes his basic strategy. Make a statement and then repeat, repeat, repeat.

No matter what.

And the sad thing is that as a technique Persistencism works quite well.

It plays off some basic neuro-cognitive mechanisms.

Hearing something from someone you trust makes it seem more believable. And hearing something over and over makes it seem more believable.


Likely a lasting force in American politics for the foreseeable future.

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